Meta Ads Management Built Around Profit, Not Clicks
I plan, launch and scale Facebook and Instagram ad campaigns for e-commerce brands and service businesses, measured on cost per purchase and return on ad spend, with one person accountable for the results.
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What This Approach Did for One Shopify Jewelry Store
When I took over this store's Meta Ads in June 2024, it was doing $1,156 a month and every metric was falling. Using the same system described on this page, it closed 2025 with $1.1 million in sales. Every number comes from the live Shopify and Meta Ads accounts.
Everything Your Meta Ads Account Needs
Account & Tracking Setup
Business Manager, Pixel and Conversions API set up correctly, so Meta optimizes for real purchases and leads, not guesses.
Campaign Strategy
A campaign structure built around your products, offers and margins, with clear targets for cost per purchase and ROAS.
Scroll-Stopping Creatives
Image, video and carousel ads designed in-house, with new angles tested every month so performance doesn't fade.
Audience Testing
Broad, interest and lookalike audiences tested against each other, so budget follows the buyers who actually convert.
Retargeting Funnels
Dedicated campaigns that bring back visitors and cart abandoners you have already paid to reach.
Weekly Reporting
Plain-English reports on spend, cost per lead, cost per purchase and ROAS. You always see where every dollar went.
Four Rules Behind Profitable Meta Ads
1. Scale products, not stores. Each hero product gets its own campaign, creative angle and budget. You can't fund a winner you can't see, and one catch-all campaign hides your winners.
2. Let cost per purchase set the budget. Campaigns start on small daily budgets and only scale once the numbers hold. That's how spend can grow many times over without your cost per sale running away.
3. Add retargeting at the right moment. Not on day one, but once there's enough traffic for it to be profitable.
4. Raise order value, not just order count. Better offers, bundles and a stronger product mix make every purchase worth more, which is often the biggest lever on ROAS.
From First Call to Scaling
Free Growth Audit
A 30-minute review of your current ads, store and numbers. I'll show you what I'd fix first.
Strategy & Tracking
Targets, campaign structure and offer plan agreed, and tracking fixed before a single dollar is spent.
Creative Production
The first round of ad creatives designed and ready to test.
Launch & Test
Campaigns go live on controlled budgets to find which products, audiences and angles work.
Scale & Report
Budget moves to what's proven, weak ads are cut, and you get clear reporting every week.
Who This Service Fits Best
Meta Ads management works best for Shopify and e-commerce brands ready to grow beyond organic sales, and for service businesses that need a steady flow of qualified leads. I've run Meta Ads for jewelry brands in the USA and UK and for a New Zealand travel agency.
I work with a limited number of clients at a time, and you work directly with me, with no junior account managers and no hand-offs. Choose the engagement that fits your stage: Launch (one platform, set up and managed), Growth (Meta plus Google or TikTok, with landing pages and email) or Partner (full growth system ownership).
Meta Ads Questions, Answered
How much budget do I need to start Meta Ads?
You can start testing on a small daily budget. The jewelry brand in the case study above began at $5–$10 a day per product. The right number depends on your product price and margins, which we work out together on the audit call.
How long before I see results?
The first weeks are for testing and collecting clean data. In the jewelry case study, sales were rising within the second month and were 10.7x higher after 90 days, but every account is different and I won't promise numbers before seeing yours.
Do you create the ads too?
Yes. Ad creatives, including images, videos and carousels, are designed in-house as part of the service, so strategy and creative stay connected.
What's the difference between Facebook Ads and Meta Ads?
They're the same platform. Meta Ads Manager runs ads across Facebook, Instagram, Messenger and the Audience Network from one account.
Do you work with businesses outside Pakistan?
Yes. I run campaigns for clients in the USA, UK and New Zealand, and can target any market Meta supports.
Ready to Make Your Ad Spend Profitable?
Book a free 30-minute growth audit. I'll review your current Meta Ads and show you what I'd fix first.
Book a Free Growth Audit