Google Ads Management That Turns Searches Into Sales
I build and run Google Ads campaigns for e-commerce brands and service businesses, focused on calls, leads and purchases, and measured on cost per lead and return on ad spend, with one person accountable for the results.
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How I Run Google Ads for a Growing Travel Agency
Since 2022 I've run strategy, Meta and Google Ads, and the website for a New Zealand travel agency that started as a single store. The Google Ads account is built to capture people who are already searching for flights and holidays, and to turn them into phone calls and enquiries.
- Search campaigns built around route, destination and fare keywords, tightly grouped and cleaned with negative keywords.
- Performance Max to reach buyers across Search, Display, YouTube and Gmail from one campaign.
- Remarketing to bring back site visitors who didn't enquire the first time.
- Optimized for calls and form fills, not just traffic, with budgets raised only as cost per lead held steady.
Everything Your Google Ads Account Needs
Conversion Tracking
Google tag, GA4, call and form tracking set up properly, so Google optimizes for real leads and sales instead of clicks.
Search Campaigns
Keywords matched to buying intent, organized into tight ad groups, with ads written to match what people actually search.
Performance Max & Shopping
For e-commerce stores, product feeds and Performance Max campaigns that put your products in front of shoppers ready to buy.
Remarketing & YouTube
Campaigns that bring back visitors who didn't convert, and video ads that build demand before people start searching.
Ongoing Optimization
Search term reviews, negative keywords, bid strategy and ad testing every week, so wasted spend keeps going down.
Weekly Reporting
Plain-English reports on spend, cost per lead, cost per sale and ROAS. You always see where every dollar went.
Four Rules Behind Profitable Google Ads
1. Match keywords to buying intent. Someone searching "cheap flights to Bali from Auckland" is ready to act; someone searching "Bali" usually isn't. Budget goes to the searches that turn into customers.
2. Track the conversions that matter. Google optimizes for whatever you measure. If it only sees clicks, it buys clicks. Calls, enquiries and purchases are tracked from day one.
3. Cut wasted spend every week. Search term reports and negative keywords stop your budget leaking into irrelevant searches.
4. Scale on cost per lead and ROAS. Budgets go up only when the numbers hold, so growth doesn't come at the cost of profit.
From First Call to Scaling
Free Growth Audit
A 30-minute review of your current Google Ads, website and numbers. I'll show you what I'd fix first.
Tracking & Strategy
Conversion tracking fixed, then targets, keyword plan and campaign structure agreed before any budget is spent.
Build & Launch
Campaigns, ads and landing page recommendations set up and launched on controlled budgets.
Optimize
Search terms, bids and ads reviewed every week to cut waste and lower your cost per lead.
Scale & Report
Budget moves to what's proven, and you get clear reporting every week.
Who This Service Fits Best
Google Ads works best for businesses whose customers search before they buy: service businesses like travel agencies that need calls and enquiries, and Shopify or e-commerce stores that want their products shown to shoppers who are ready to buy. It also pairs well with Meta Ads, where Google captures existing demand and Meta creates new demand.
I work with a limited number of clients at a time, and you work directly with me, with no junior account managers and no hand-offs. Choose the engagement that fits your stage: Launch (one platform, set up and managed), Growth (Google plus Meta or TikTok, with landing pages and email) or Partner (full growth system ownership).
Google Ads Questions, Answered
How much budget do I need for Google Ads?
It depends on how competitive your keywords are and what a customer is worth to you. We work out a realistic starting budget on the free audit call, based on your market and margins, and scale only once the numbers hold.
How long before I see results?
Search campaigns can bring enquiries within days of launch, but the first weeks are mainly for collecting data and cutting wasted spend. Performance usually improves steadily over the first two to three months. I won't promise numbers before seeing your account.
Should I run Google Ads or Meta Ads?
Google Ads reaches people who are already searching for what you sell, while Meta Ads reaches people before they start searching. Many businesses get the best results running both, and I can manage them together as one system.
What's the difference between Search and Performance Max?
Search campaigns show text ads for keywords you choose. Performance Max uses Google's automation to show ads across Search, Shopping, Display, YouTube and Gmail from one campaign. Most accounts benefit from a mix of both.
Do you work with businesses outside Pakistan?
Yes. I run campaigns for clients in the USA, UK and New Zealand, and can target any market Google Ads supports.
Ready to Turn Searches Into Customers?
Book a free 30-minute growth audit. I'll review your current Google Ads and show you what I'd fix first.
Book a Free Growth Audit